Arrista started with Archana Modi Singhania and Ravleen Chhabra, two friends who kept ending up in the same conversation about clothes that actually felt good to wear. Archana runs The Areen Artistry and heads Smart Info Services as managing director. Ravleen has spent years reading what women actually want from their wardrobe, down to the smallest detail. Between the two of them, an idea turned into a label. Every piece we make still comes from that same conversation.